Author: Kevin Tao
-
10 Product Photography Tips for Small Brands
You've got a good product, a phone, limited space, and very little time. Yet your photos look different from one item to the next. One image feels too warm, another looks soft, and a third leaves so much empty space that the product seems smaller than it is. You don't need a large studio to…
Written by
-
Early Adopter Marketing: A Founder Playbook
You've shipped a scrappy v1 from a coworking desk in Fulton Market. Your landing page has no traffic, your Twitter account has no audience, and you need your first ten paying users before Friday. Posting another launch announcement won't solve that problem. You need people who already feel the pain, enjoy trying unfinished tools, and…
Written by
-
Upselling and Cross Selling for Founders: A Practical Guide
You've got the same problem most founders hit around order 20, order 200, and order 2,000. A buyer is already in motion, they almost leave, then one smart add-on or upgrade prompt turns a near-miss into a better order. That moment is where upselling and cross selling stop being “sales tricks” and start acting like…
Written by
-
Focus Group Facilitation for Founders: A Practical Guide
You've got a product idea, a handful of opinions, and no clear decision. One customer loves the concept. Your friend thinks the name is clever. Someone on LinkedIn says the pricing feels high. A poll gives you a neat answer that doesn't explain what anyone would do. That isn't research. It's noise with a calendar…
Written by
-
Strategic Planning Process for Early-Stage Founders
You spend a weekend with your team defining ambitious goals. Someone turns the notes into a polished Notion page. The next Monday, customer requests, product bugs, hiring questions, and cash decisions take over. A few months later, nobody remembers where the plan lives. That pattern doesn't mean your team lacks discipline. It usually means the…
Written by
-
MVP Development Process: A Founder’s Step-by-Step Playbook
You have three browser tabs open, a Notion page called “MVP Roadmap,” and a blank Figma file waiting for attention. You're tempted to fill them with features, screens, and technical decisions before a real customer has described the problem in their own words. That instinct feels productive. It's often how founders spend months building a…
Written by
-
10 Networking Conversation Starters for Founders
The most popular networking advice starts with an elevator pitch. That advice often makes people sound polished, interchangeable, and ready to sell before anyone has shown interest. Good networking feels less like collecting contacts and more like opening a useful conversation. The strongest questions invite an honest story, reveal where someone needs support, or give…
Written by
-
How to Build a Company from Scratch: A Founder’s Roadmap
Most advice about how to build a company from scratch starts in the wrong place. It tells you to form an LLC, design a logo, write a pitch deck, and post about your vision. Those tasks feel productive because they produce visible work. They don't tell you whether anyone has a painful problem, a budget,…
Written by
-
8 Beta Testing Best Practices for Founders
Stop calling every early user a beta tester. A beta only helps when you know which decision it should inform. If you invite friendly people, ask broad questions, and collect scattered opinions, you may get encouragement, but you won't learn whether real customers can use, value, and buy the product. A founder-run beta works more…
Written by
-
How to Close Sales: A Practical Playbook for Founders
Most sales advice treats closing like a dramatic final move: deliver the pitch, handle a last objection, then ask, “Are you ready to buy?” That approach makes founders chase the perfect sentence while ignoring the work that determines whether a buyer can say yes. Closing starts before the proposal. You close by qualifying the right…
Written by
