Tag: founder marketing
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Word of Mouth Marketing: A Founder’s Guide to Real Growth
You probably know the moment. A customer buys, likes the product, says thanks, and then nothing happens. No friend text. No review. No intro. In a small founder group I've seen that stall happen after a strong launch, a good first order, even a happy delivery. The product was fine. The customer was happy. The…
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10 PPC Advertising Strategies for Founder-Led Brands in 2026
I get it. You're building a brand from scratch, maybe here in Chicago like the founders I work with, and every dollar feels precious. You hear 'PPC' and you think 'money pit.' It can feel like a casino where the house always wins. But what if I told you PPC is more like a well-stocked…
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