Author: Kevin Tao
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Market Research for New Products: A Founder’s Playbook
You've probably got a note on your phone, a half-baked Figma file, or a sketch on a diner napkin. You keep coming back to it. Part of you thinks, “This could work.” The other part thinks, “If I tell people, they'll steal it. If I build it first, I might waste a year.” I get…
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Product Market Fit Validation: A Founder’s Guide
You're probably doing what most founders do at this stage. You've got a Figma file open, a half-built prototype, a notes app full of feature ideas, and a quiet belief that if you just keep pushing, the market will eventually reward you. I get it. Building feels productive. Talking to customers can feel slow, awkward,…
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Discover 7 Startup Companies Chicago: Ones to Watch in 2026
The first time I tried to plug into Chicago's founder world, I did what everyone tells you to do. I went to the events, collected the name tags, and had the same thin conversations with people who were clearly waiting to talk to someone else. That approach wastes time. Chicago rewards proximity, but not the…
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Manufacturing Lead Times: Your Chicago Founder’s Guide
You get your first factory quote back, and the lead time looks absurd. Twelve weeks. Sixteen weeks. Maybe longer. You stare at the PDF and think, “Are they building my product or a bridge?” I've watched a lot of founders make the same mistake right here. They treat that number like weather. Unpleasant, but out…
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What Is Product Validation: Guide for Founders 2026
You're probably in the ugliest part of building right now. It's late. You've got a notes app full of half-baked ideas, a Figma file, maybe a Shopify draft, maybe a no-code prototype, maybe just a weird conviction that this thing should exist. You can feel the pull to start building because building feels productive. It…
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A Founder’s Content Repurposing Strategy
You're probably doing this right now. A product launch is coming, your store needs traffic, and you're staring at a blank doc trying to invent something smart to post before bed. You already wrote the email. You already made the product page. You already answered the same customer questions in DMs, on sales calls, and…
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How to Launch a Brand: Your Playbook for 2026 Success
Most advice on how to launch a brand is backward. It tells you to get louder, post more, fake confidence, and build a personal brand before you've built any real trust. I think that's bad advice. It trains kind people to act like street performers when what they need is clarity, proof, and a few…
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Build Your Trusted Advisor Network: Grow Your Career
Most networking advice is trash. It tells you to go meet more people, work the room, collect cards, and build a huge LinkedIn audience. I've done enough of that to know the truth. When your business is shaky, your hire is wrong, your margins are collapsing, or you're one bad month away from panic, a…
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Business License Requirements a Founder’s Guide
You've got the product idea. Maybe you've got a Shopify draft, a logo you kind of like, and a friend who already said, “You should just launch.” Then somebody asks, “Did you get your business license yet?” That's when the mood changes. I've seen smart founders freeze right there. They can source packaging, build a…
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How to Ask for Help So People Actually Say Yes
Most advice on how to ask for help is weak. It tells you to “just put yourself out there,” as if the hard part is typing the email. It assumes you already know the right people. It assumes the stakes are low. It assumes the person you ask won't waste your time, sell to you,…
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