Tag: founder playbook
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Early Stage Companies: Master Metrics & Traction in 2026
Most advice about early stage companies is built for a tiny slice of founders. It assumes you're raising VC, building software, and chasing the same milestones as everyone on startup Twitter. That's bad advice for many founders. If you're building a product brand, an ecommerce business, or a practical service company in Chicago or the…
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How to Create a Referral Program That Attracts Givers
Most advice on how to create a referral program is built for brands that sell socks, software, or meal kits. It tells you to slap a discount on a page, send a blast, and wait for “growth.” I think that advice is wrong for community-first founders. If you’re building around trust, taste, and actual relationships,…
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