Month: May 2026
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How to Create a Referral Program That Attracts Givers
Most advice on how to create a referral program is built for brands that sell socks, software, or meal kits. It tells you to slap a discount on a page, send a blast, and wait for “growth.” I think that advice is wrong for community-first founders. If you’re building around trust, taste, and actual relationships,…
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How to Build Trust with Customers: A Founder’s Playbook
Most advice on how to build trust with customers is too clean. It sounds like it came from a conference slide. Define your values. Polish your brand voice. Post testimonials. Be transparent. That stuff is fine. It’s also incomplete. Trust doesn’t come from a slogan. It comes from what you do when a customer is…
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How to Calculate Production Costs (The Founder’s Guide)
You’re probably in the same spot I see all the time. You got a quote from a supplier. You added shipping. You picked a retail price. On paper, the product looks profitable. Then cash keeps leaking out, reorders feel stressful, and every sale seems to create work instead of money. That usually means your production…
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Format Income Statement: A Founder’s No-BS Guide
Most advice about the format income statement gets the job backwards. People act like the point is compliance. Fill out the rows. Match the accounting template. Hand it to your bookkeeper. Done. I think that's lazy advice. You are not building this document to impress an accountant. You are building it to answer one brutal…
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Soho House Application: Your Guide to Membership
Most Soho House advice is backwards. It tells you how to look desirable to the club before asking whether the club is desirable for you. I think founders should flip that. A soho house application is not a college essay, and it isn't a status game worth winning at any cost. It's a business decision…
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